By choosing the right font or fonts for your marketing it can make an average promotion turn into a great one. Most people deem typography an art, it is defines as “the art and technique of arranging type to make written language legible, readable, and appealing when displayed”
Below we have outlined what we believe should be considered when choosing the right font and typography for your next marketing campaign:
- Familiarise yourself with the font families Stick to 2 fonts if possible, maximum of 3 if absolutely necessary
- Combine a serif font with a non-serif font, having 2 similar fonts may not work.
- Try use different font weights in the same family
- Having the right contrast is key
- Avoid using different moods for your fonts
- Using fonts from the same time era and complimentary moods can be very effective
For more details on how Avalon Print can assist you in choosing the right font for your marketing. Call our design team on 01 8258011 email: info@avalonprint.ie