What is litho printing?

Without boring you with print jargon, let’s cover what litho or lithographic printing actually is in a technical sense. It is a non-digital printing technique that is used to print on flat surfaces such as paper, plastic, and metal. The process requires a flat surface and a printer. The printer applies ink from the roller onto the surface with pressure. It is popular because its use of photographic image-capture devices creates prints that are permanent, vivid, and high in detail.

When would you use litho printing?

Litho printing offers excellent value when you are printing large volume and looking for a vibrant, precise, consistent, high quality, professional and clean finish on your job.  It is extremely cost effective with fast completion speeds on these higher volume print runs. It is especially useful when you need to print solid single colours in large areas, showing no pixels and a smooth finish.

This print method is one of the most suitable and best options for producing high quality catalogues, magazines, flyers, handbooks, brochures, prospectus, and most volume printing runs. If you need just a small quantity of documents printed, digital printing may be a better option with its much faster turnaround time and no real set up cost.

What are the benefits of Litho printing for your business?

There are numerous benefits to litho printing for you and your organisation which our specialist print team have summarised below:

• Economies of scale – As you increase your quantity, the unit price will decrease
• Premium quality production of your job with a high-definition finish
• Gives rich vibrant colours and the sharpest of typefaces
• Peace of mind for you as no matter what the job volume is your quality is never compromised
• Suitable to use on a wide range of print mediums, such as heavier card or glossy paper.

It’s time to have a no obligation chat to your friendly print perfectionists at Avalon, who between us have over 60 years industry knowledge, expertise, and know-how. We’ll ensure your next litho print job is your best yet, that’s our print promise to you.