There is no doubt that over the past ten years, digital technology and the internet has changed the marketing and advertising landscape worldwide. Online Blogs, such as this one, e-commerce and social media marketing are all the norm now for today’s modern marketer. Add in the fact that a lot of companies are emailing their day to day business correspondence, so what we ask ourselves is “Is Business Stationery Still Important?”
Without question, printed business stationery is still important in our commercial lives today and here’s why we think why:
- Shows a Personal Touch – It’s now become less often that we receive a piece of personalised mail on a nice professionally printed letterhead, it’s all emailed, so this could differentiate your company from all the rest and demonstrate a personal touch to your target market or customers.
- Brand Awareness – By using printed business stationery, it’s another way to increase your brand awareness, as well as reinforcing your company’s professionalism and attention to detail.
- Direct Mail – As touched on earlier, direct mail is still an effective way to stay in touch with your target market as part of an integrated marketing campaign or even something as simple as a nice open letter to your customers thanking them for their business.
Can you remember the last time you received a nice thank you note from one of your suppliers? What an excellent way to show that personal and professional touch!
For more details on how Avalon Print can help make you stand out with your business stationery,
call our print team on 01 8258011 email: firstname.lastname@example.org