If you first thought upon seeing the new Google logo was it looks like something you would find in a child’s schoolbook, you’re not far off. Here’s what Google themselves had to say on the new logo.
“The Google logo has always had a simple, friendly, and approachable style. We wanted to retain these qualities by combining the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing. Our new logotype is set in a custom, geometric sans-serif typeface and maintains the multi-coloured playfulness and rotated ‘e’ of our previous mark—a reminder that we’ll always be a bit unconventional.”
Let us delve into the creative brief the designers were given. It began with four main aims by the Google design team which helps further explain the decision why google wanted to change their logo.
- To make the logo visually pop out even in small spaces.
- Make sure it fits in with all Google products (for example, Google Maps logo would require the same redesign).
- Make the logo as ‘Googley’ as possible (make sure it has personality).
- Incorporating motion so the logo can adjust to any situation.
Essentially, it boiled down into three main elements: the logotype (the general logo), dots (for loading and processing actions), and the ‘G’ (what you’ll see on mobile).
The dots are really for loading and showing an action is being processed like Voice search, they’re more playful in how they move. Although the design and movement are very deliberate.
Google wasn’t the first and most certainly won’t be the last multinational technology company to change their logo no matter how small the change may seem to me and you.
For more details on how Avalon Print can design a new logo for your business, contact our design team on 01 8258011 email: firstname.lastname@example.org