Using a direct marketing campaign is one near sure fire way of encouraging a response from your customers. But what should you consider when creating a direct marketing campaign?
Step 1 – Define your target market
Before you even think about starting a direct mail campaign, you need to know who you are targeting; this can be broken down into many segments such as gender, locality, age, business or consumers and much more which we won’t go into here.
Step 2 – Consider your Message or Pitch
What product or service do you want to pitch to your audience, and are you pitching the same message to everyone? Once you know what you want to say, you can then decide on the best way to get that message across.
Step 3 – Design
Once step 1 and 2 have been decided upon, then it’s time to sit with the designer of the direct marketing campaign and develop the creative message, feel, look of your promotional piece.
Step 4 – Other Items to consider
Other items to consider when creating your direct marketing campaign may include:
Size of the direct marketing piece
Visibility and clarity of the call to action
Whether it’s personalised or not
Accurate database to target
For more details on how Avalon Print can design your direct marketing campaign, contact our design team on 01 8258011 email: info@avalonprint.ie