Although we are in a digital age we can never under estimate the power of the business card. It can be considered one of the most important marketing tools people use in today’s business world. The first thing we usually produce in a meeting, or attach to a document, quote, presentation, brochure or any other marketing collateral is our business card. So when designing it, we all need to follow the basics and get it right. Here are our top ten tips in designing a great business card, in no particular order.
1. Make it easy to read
After your logo, your name should be the largest piece of information on your card.
2. Reflect Your Image
Make sure that your business card reflects your image. If you are a graphic designer, it is OK to use trendy colours and fonts. If you are a solicitor, a sober layout is more suited.
3. Use good quality card
No need for much elaboration on this, remember your business card is a reflection on your business, cheap card or indeed heavy paper could be perceived in the wrong way by a potential customer.
4. Include all Important contact info
Make sure that your name, mobile phone number, fax number, office telephone number, email address, your office address, your company name and your company logo is there. You may also choose to put some social media information there too.
5. State your business
Let people know what you do! Just company name is not enough. Tell your customers what you do and what services you offer.
6. Use a Photo or picture
A picture tells a thousand words, so showing them a clean card with just your name and contact number is something like giving them a piece of paper with your handwriting.
7. Make it look Elegant
Try making it memorable to the client, as unique & elegant as possible
8. Look at other people’s business cards
You can gather other people’s business cards and use as a source of inspiration, taking the good points out of them to use on your own.
9. Use a suitable size card design
Limit the size of your business card to 85mmx 55mm. Anything bigger won’t fit in standard card holders and your card may end up in the bin.
10. Have a goal for your card
Before designing your card, try to identify your goal. You may want to introduce yourself and your business. Or maybe you want to tell the difference from your business market. So that’s our summary on what makes a great business card, if you follow these key tips, you will ensure that your first impression is positive and lasts.